THE ADAPTIVE SELLER MASTER CLASS

LOSERS FALL BEHIND.

WINNERS ADAPT.

Buyers’ decision-making patterns have changed dramatically, and your team faces unprecedented challenges in engaging, communicating, and closing deals.

Learn AI-focused tools and strategies to thrive in this new world. Discover industry-leading methods tested and refined through real-world application, and gain actionable insights you can immediately apply to your sales process.

In Collaboration with Vidyard

Join us for this exclusive masterclass, presented in partnership with Vidyard. Together, we’ll show you how to leverage video to build buyer confidence, drive engagement, and close more deals in today’s AI-powered sales environment.

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Sneak Peek

Two Sessions, One Amazing Outcome

The New (Hybrid) Buyer’s Journey

Session 1: October 16, 2024, 11:00-12:30 CST

Build an understanding of the four seismic shifts in the sales landscape, and develop a selling strategy that aligns with how today’s buyers make decisions.

Key Takeaways:

Chart the three major sales disruptions identified by Gartner research
Map the most effective communication channels to each stage of the buyer’s journey, from initial engagement to closing the sale, and learn how to humanize the sales process using video outreach
Develop a pre-call plan using AI tools to enhance the human element, ensuring you are fully prepared to move deals forward with the highest probability of success (and at the lowest cost)
Understand the difference between compliance and commitment, ensuring you’re truly advancing the sale

Building Buyer Confidence, Driving Value, and Differentiating Your Offer

Session 2: October 30, 2024, 11:00-12:30 CST

Learn the skills your team needs to engage and build trust with buyers, reduce skepticism, and effectively use asynchronous video in the sales process.

Key Takeaways:

Learn how to craft compelling video messages that resonate with different stakeholders, increasing engagement and buy-in
Differentiate between various types of questions (using Shari’s skin-bone-heart methodology of questioning) to more effectively target product demos and address buyers’ needs
Find out how to leverage asynchronous video as a follow-up tool to build trust and confidence, especially among multiple decision-makers
Employ “sensemaking” techniques to increase your pipeline, differentiate your offer, and eradicate buyer uncertainty
Design a follow-up plan that ensures continued buyer engagement that closes the sale

Earn Your Adaptive Seller Master Class Certificate

Attendees who participate in both sessions will receive an official Adaptive Seller Master Class Certificate. This certificate demonstrates your commitment to mastering modern sales strategies and showcases your expertise in leveraging AI and other cutting-edge tools to drive results.

Why Get Certified?

Validate your expertise in navigating today’s sales challenges
Show your team and clients that you're equipped with the latest AI-powered sales strategies
Boost your professional credibility and stand out in a competitive marketplace