Given the new hybrid work environment, declining attention spans, and the need to differentiate their product offerings, sellers need a better way to communicate and connect with prospects. They need a compelling set of stories that solve customer problems, overcome concerns and create urgency.
Many sellers think they know what a “good story” is, but when asked to tell a story, they usually do a description or an explanatory statement of their product or solution.
Even with the best product in the marketplace, sellers will lose to an inferior product if their competitor's offer is communicated in a more compelling manner. Most sellers set aside the very communication method they learned, loved, and perfected as children. The best stories will lead to the best sales.
