In a world gone increasingly virtual, customers are constantly bombarded with facts, figures, hyperbole and misinformation all posing as relevant insight. The average human consumes 74 gigabytes of content (equal to 175 newspapers) PER DAY. Distinguishing fact from falsehood and meaningful information from meaningless noise is exhausting. No wonder customers either deadlock or default to the status quo.
Sellers who adapt – who help make sense of the information, simplify the process and tune into the emotional needs of their customers – significantly outperform those who continue to pile on data. Using video builds trust, saves time, reaches more stakeholders, and simplifies the buying process for customers. Potential buyers are 3x more likely to open and view a video than read an email.
