50 Questions That Drive Sales

We can’t make an emotional connection with random questions. In fact, asking the wrong questions at the wrong time can alienate your customers. You may have heard that there’s no such thing as a stupid question. There are tons of stupid questions. Salespeople are notorious for asking irrelevant and unnecessary questions.

Yesterday’s salespeople merely needed to provide information. But today, buyers can find all the information they need online. So today’s salespeople need to interpret that information, ask questions, and then spark an emotional need for their product. Few salespeople show the customer how they’ll feel as a result of using their product or service, yet this emotional bond marks the difference between those salespeople, leaders, and companies that inspire, and those whose careers prematurely expire.

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