The challenge today isn’t accessing information – it’s filtering it. Neuroscientists tell us we’ve created five times as much content in the last five years than in all of human history. Sorting through this avalanche of information, trying to figure out what you need to know, and deciding what you can ignore is exhausting.
Our job as sales leaders is no longer to simply teach information to our sales teams – it’s to help them filter, assimilate, and apply that information to win deals on a consistent basis.
Most employees don’t like attending company training because these sessions are normally too long, boring, and uninformative. Internal company training is often led by an employee who puts together a presentation on the requisite content without any consideration of how people really learn.
