--- title: "Sales Keynote: The Four Pillars - How to Effectively Train and Coach Your Team" description: "In this keynote, attendees will learn the 4 “pillars” of an effective training program: Education, Entertainment, Facilitation, and Coaching." image: https://get.sharilevitin.com/hubfs/images/keynotes/featured-image-the-4-pillars-04-1260x630.jpg --- [Skip to content](https://get.sharilevitin.com/4-pillars#main-content) [![Shari Levitin Group, INC.](https://get.sharilevitin.com/hubfs/images/logos/shari-logo-349x119px.svg)](https://www.sharilevitin.com) - [About](https://www.sharilevitin.com/about-us/) - [Services](https://www.sharilevitin.com/services) - [Speaking](https://get.sharilevitin.com/sales-keynote-speaker) - [Training](https://www.sharilevitin.com/training) - [Consulting](https://www.sharilevitin.com/consulting) - [Resources](https://www.sharilevitin.com/resources) - [Blog News](https://www.sharilevitin.com/blog-news/) - [Contact](https://www.sharilevitin.com/contact/) #### Sales Keynote # The 4 Pillars ### How to *Effectively* Train & Coach Your Team [Book the Keynote](https://get.sharilevitin.com/4-pillars#form) ## The strategy, passion & energy you put into the training process – will be duplicated by your sellers in the sales process. The challenge today isn’t accessing information – it’s filtering it. Neuroscientists tell us we’ve created five times as much content in the last five years than in all of human history. Sorting through this avalanche of information, trying to figure out what you need to know, and deciding what you can ignore is exhausting. Our job as sales leaders is no longer to simply teach information to our sales teams – it’s to help them filter, assimilate, and apply that information to win deals on a consistent basis. Most employees don’t like attending company training because these sessions are normally too long, boring, and uninformative. Internal company training is often led by an employee who puts together a presentation on the requisite content without any consideration of how people really learn. ### Help Sellers Win Deals on a Consistent Basis Click to play the sizzle reel. Our training processes must change to engage today’s more information-rich, easily distracted sellers. In this keynote, attendees will learn the 4 “pillars” of an effective training program: 1. Education 2. Entertainment 3. Facilitation 4. Coaching Optimizing these four core aspects of learning and engagement will dramatically improve your team's overall performance. The passion, energy, and commitment you put into your training process will be duplicated by your sellers in the sales process! ## The Details ### Why companies need this training? - Inability to improve the overall performance of the team - Increase employee retention - Training is dull, stagnant, and not applicable to today’s business environment - Need resources and content for sales training - Most people train the way they want to train…not the way people learn - Training is product-based and not problem/customer based - Trainer leads with one of the four pillars, but needs all four for a results-producing program ### Attendees Will Learn - Not how to train….but how people learn - How to be a GREAT trainer - Reduce the time and effort it takes to develop training content - Incorporate video, games, polls and interactivity into the training process - Offer content that adapts to various learning styles - Uncover what drives individuals so training isn’t something they have to do but is a means to reach their goals - Breakthrough tips for one-on-one coaching and mentoring [Book Now](https://get.sharilevitin.com/4-pillars#form) ![DELL](https://get.sharilevitin.com/hubfs/images/website/about%20us/logos/Shari_client-logos_dell.png "DELL") ![Hilton Grand Vacations](https://get.sharilevitin.com/hubfs/images/website/about%20us/logos/Shari_client-logos_hilton.png "Hilton Grand Vacations") ![COMCAST](https://get.sharilevitin.com/hubfs/images/website/about%20us/logos/Shari_client-logos_comcast.png "COMCAST") ![Ford](https://get.sharilevitin.com/hubfs/images/website/about%20us/logos/Shari_client-logos_ford.png "Ford") ![Salesforce](https://get.sharilevitin.com/hubfs/images/website/about%20us/logos/Shari_client-logos_salesforce.png "Salesforce") ![Sodexo](https://get.sharilevitin.com/hubfs/images/website/about%20us/logos/Shari_client-logos_sodexo.png "Sodexo") ## What Clients Say About Shari ![quote-express-employment-857x637px](https://get.sharilevitin.com/hubfs/images/website/quote-express-employment-857x637px.png "quote-express-employment-857x637px") ![quote-jenn-robinson-857x637px](https://get.sharilevitin.com/hubfs/images/website/quote-jenn-robinson-857x637px.png "quote-jenn-robinson-857x637px") ![quote-dell-857x637 px](https://get.sharilevitin.com/hubfs/images/website/quote-dell-857x637%20px.png "quote-dell-857x637 px") ![quote-donna-little-857 x 637 px](https://get.sharilevitin.com/hubfs/images/website/quote-donna-little-857%20x%20637%20px.png "quote-donna-little-857 x 637 px") ## We are on a mission to *rehumanize* the sales process… one keynote at a time. ### Fill out the Form to Request the Keynote #### Stay Connected - [Connect on Twitter](https://twitter.com/sharilevitin) - [Connect on LinkedIn](https://www.linkedin.com/in/sharilevitin) - [Connect on Facebook](https://www.facebook.com/ShariLevitinGroup/) - [Connect on YouTube](http://www.youtube.com/levitingroup) - [Connect on Instagram](hhttps://www.instagram.com/sharilevitin/) #### P.O. Box 683605 Park City, UT 84068 ##### [Terms of Use](https://www.sharilevitin.com/virtual-training/terms-of-service/) | [Privacy Policy](https://www.sharilevitin.com/privacy-policy-2/) © 2026 [Shari Levitin Group.](https://www.sharilevitin.com/) All Rights Reserved.