Sales Keynote

The 4 Pillars

How to Effectively Train & Coach Your Team

The strategy, passion & energy you put into the training process – will be duplicated by your sellers in the sales process.

The challenge today isn’t accessing information – it’s filtering it. Neuroscientists tell us we’ve created five times as much content in the last five years than in all of human history. Sorting through this avalanche of information, trying to figure out what you need to know, and deciding what you can ignore is exhausting.

Our job as sales leaders is no longer to simply teach information to our sales teams – it’s to help them filter, assimilate, and apply that information to win deals on a consistent basis.

Most employees don’t like attending company training because these sessions are normally too long, boring, and uninformative. Internal company training is often led by an employee who puts together a presentation on the requisite content without any consideration of how people really learn.

Help Sellers Win Deals on a Consistent Basis

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Our training processes must change to engage today’s more information-rich, easily distracted sellers. In this keynote, attendees will learn the 4 “pillars” of an effective training program:

  1. Education
  2. Entertainment
  3. Facilitation
  4. Coaching

Optimizing these four core aspects of learning and engagement will dramatically improve your team's overall performance. The passion, energy, and commitment you put into your training process will be duplicated by your sellers in the sales process!

The Details

Why companies need this training?

  • Inability to improve the overall performance of the team
  • Increase employee retention
  • Training is dull, stagnant, and not applicable to today’s business environment
  • Need resources and content for sales training
  • Most people train the way they want to train…not the way people learn
  • Training is product-based and not problem/customer based
  • Trainer leads with one of the four pillars, but needs all four for a results-producing program

Attendees Will Learn

  • Not how to train….but how people learn
  • How to be a GREAT trainer
  • Reduce the time and effort it takes to develop training content
  • Incorporate video, games, polls and interactivity into the training process
  • Offer content that adapts to various learning styles
  • Uncover what drives individuals so training isn’t something they have to do but is a means to reach their goals
  • Breakthrough tips for one-on-one coaching and mentoring

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We are on a mission to rehumanize the sales process… one keynote at a time.

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